Rebrand, Website and PR
St Edwards School
St Edward’s School, based in Poole, is a successful and heavily oversubscribed joint Roman Catholic – Church of England Voluntary Aided School. One of only a handful of such schools in England and Wales, educating more than 1000 students aged 11-18.
Sector
Education
Services
Rebrand
Website Redesign
Design & Print
Public Relations
Crisis Communications
The Brief
In 2017 St Edwards School approached the Inspiration Agency looking for a refresh of their branding and website followed by Press & Media services to support the launch of the new brand. We partnered with our good friends Darren Northeast PR to deliver the project. After the launch St Edward’s School continued to retain DNPR for PR and Crisis Communications, which moved back under the umbrella of the Inspiration Agency when we acquired DNPR in 2024.
Rebrand
St Edward’s School already had a great reputation in Poole and had been oversubscribed for several years, however rather than rest on their laurels they wanted to refine their brand to ensure that it communicated their values and positioned them as a modern and inclusive educator. They also wanted a refresh of the design and build of their website to meet their needs now and in the future.
Crisis Communications
Within the education sector, reputation and trust are everything. They needed a crisis communications strategy that could respond quickly and sensitively to any challenges, while protecting the school’s standing in the community. It was important to them that any issues were handled with care, transparency and professionalism, reassuring parents, staff and stakeholders alike.
Public Relations
As a renowned public Catholic school, St Edwards wanted to share their expertise and values with a wider audience. They recognised the importance of raising their profile within both the local community and the education sector, helping to position the school as a trusted voice and a leader in its field.
Rebrand
The iconography of the St Edward’s School logo is based on the heraldic symbol of St Edward and embroidered on to all the pupil’s uniforms, therefore rather than a complete rebrand we refined the implementation of the logo including fonts, colour palette and strapline. We implemented the rebrand into a range of communications materials including flyers, signage and banners. The website was redesigned to be easy to use with an intuitive navigation and all the information that parents, pupils and OFSTED required.
Public Relations
We helped St Edwards School identify news stories within their school activities, then develop and distribute press releases across local and educational press, securing coverage in print, online and broadcast media. With our help, St Edwards School has secured multiple pieces of press coverage from news outlets including BBC News, Bournemouth One and the Bournemouth Echo.
Crisis Communications
We tailored a crisis communications strategy to St Edwards School that would allow us to act swiftly in the case of a crisis. This included researching and writing pre-prepared media statements and press releases, as well as developing a crisis communications team across our team and theirs.
“Their expertise and proactive approach have given us confidence in our ability to manage media relations professionally and effectively.”
Testimonial
“The Inspiration Agency has helped to support our crisis communications strategy. Their expert guidance has helped us prepare for a range of potential scenarios which we hope will never happen, ensuring we have clear, well-crafted media statements ready in advance. When we received a press enquiry, their advice and swift response were instrumental in managing the situation effectively. The onsite crisis communications training they provided key staff was also helpful, enhancing our team’s understanding of crisis communications and preparing us to implement robust processes for handling media enquiries. Their expertise and proactive approach have given us confidence in our ability to manage media relations professionally and effectively.”
Head Teacher
Other Recent Work
