In the early 2000s email marketing was seen as a genius new way for businesses to reach their customers and many businesses had great success with it. However, as the decade progressed email marketing became SPAM…many organisations overused it and lots of criminals started to use it as a way to rip people off. By […]
Have you heard of referral marketing? It is, as you might expect, the promotion of your business to new customers via word-of-mouth referral. So, you do a great job for your client and they recommend you to someone else they know – friend, family or business associate. It’s a great way to grow your business […]
If you are on Facebook (or maybe even if you aren’t) you’ll know that Facebook offers advertising! These are the ‘Sponsored Posts’ that appear in your news feed distracting you from pictures of your neighbours dog or what your cousin is having for dinner. Many businesses have realised that Facebook Adverts cost significantly less than […]
Whenever anyone talks about marketing your business you will hear a lot of mention of your target audience aka your avatar. These are the people you are going to target with your marketing with the aim of selling them your product or service. Why do I need a ‘target audience’ In some ways narrowing the […]
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