As life starts to return to normal, post lockdown, business events and exhibitions are back on! These are not part of every business’ marketing strategy, but they can be very effective if planned and thought through carefully. Here are 8 tips for the perfect exhibition strategy Decide what exhibitions to attend We suggest that you […]
In the last 10 years video marketing has become part of everyone’s lives. We are now used to seeing videos on screens when we are out and about, at exhibitions, in social media and on websites. Video can be a great marketing tool for almost any business if used correctly, but unfortunately it can also […]
In the early 2000s email marketing was seen as a genius new way for businesses to reach their customers and many businesses had great success with it. However, as the decade progressed email marketing became SPAM…many organisations overused it and lots of criminals started to use it as a way to rip people off. By […]
Have you heard of referral marketing? It is, as you might expect, the promotion of your business to new customers via word-of-mouth referral. So, you do a great job for your client and they recommend you to someone else they know – friend, family or business associate. It’s a great way to grow your business […]
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