How to make your Facebook adverts work
April 23, 2021 / By InspirationAgency
If you are on Facebook (or maybe even if you aren’t) you’ll know that Facebook offers advertising! These are the ‘Sponsored Posts’ that appear in your news feed distracting you from pictures of your neighbours dog or what your cousin is having for dinner. Many businesses have realised that Facebook Adverts cost significantly less than […]
View Article
Who is your target audience?
March 29, 2021 / By InspirationAgency
Whenever anyone talks about marketing your business you will hear a lot of mention of your target audience aka your avatar. These are the people you are going to target with your marketing with the aim of selling them your product or service. Why do I need a ‘target audience’ In some ways narrowing the […]
View Article
Thinking about selling your product online?
February 12, 2021 / By InspirationAgency
We all know that ecommerce is an industry experiencing huge growth, but in the past 12 months (thanks to Covid-19 and Lockdown) businesses selling their products online have seen unprecedented growth and, as it looks like Coronavirus will be with us for some time to come, it seems a trend which is likely to continue. […]
View Article
Top Projects from 2020
January 26, 2021 / By InspirationAgency
There is no denying that 2020 was a difficult year and unfortunately it seems that in 2021 things will not be returning to normal as soon as we all hoped. Here at the Inspiration Agency a lot happened in 2020; we pivoted to become a fully Virtual Agency, we took on new staff members and […]
View Article
My business has changed, what marketing should I change?
November 03, 2020 / By InspirationAgency
All businesses change over time, but this year Covid has meant businesses have been changing more rapidly than ever before. Many businesses have had to pivot what they offer, how they provide their products and services and even who they provide them to. Change like this is essential in business, but in order for that […]
View Article
Things to tick off your list
April 14, 2020 / By InspirationAgency
Well this is a strange time isn’t it. I’m sure we’ve all been feeling worried, stressed and perhaps lonely too, but one good thing about the corona virus situation is that we have been given the gift of time! You know all those things that are on your ‘list’, but you never have time to […]
View Article
LinkedIn – A Basic Guide
March 09, 2020 / By InspirationAgency
With over 660 million users across the world, LinkedIn is undoubtedly one of the top social media platforms today, but is your business using it to its full potential?
View Article
How to brief your logo designer
February 07, 2020 / By InspirationAgency
I am often asked by clients, ahead of a logo briefing meeting, do I need to bring anything? My answer is always no. Do I need to do any research? No again. This is because during my logo briefing sessions I will work with you to find the answers to the questions which will help […]
View Article
Simple WordPress Tips
January 14, 2020 / By InspirationAgency
I think most people in business these days have heard of WordPress, but just in case you haven’t WordPress is a Content Management System for building websites using a language called PHP, which is easy to use, search engine friendly and makes it simple to keep your website up to date. WordPress was originally created […]
View Article
Logo Design Trend Predictions
December 04, 2019 / By InspirationAgency
I’m not a huge follower of design trends, as I really feel that each logo needs to suit the individual business and not follow fashion. However design does follow trends and I thought it might be interesting to look at the predicted trends for 2020….so here they are 3D Depth Thanks to developments in technology […]
View Article
A Guide to Google Analytics
November 19, 2019 / By InspirationAgency
Some of you may have heard me say that having a website without some kind of statistics is like trying to drive with your eyes closed. Without data how do you know whether your website is doing what you need it to? If you are actively marketing your business you want to be able to […]
View Article
The Effect of Colour in Design
October 18, 2019 / By InspirationAgency
We all know that colour is important, from an early age we are asked ‘what is your favourite colour?” and you are expected to have an answer ready! Later in life we choose colour in our wardrobe to make us feel confident and colour in our home to make us feel relaxed or comfortable. It’s […]
View Article
How to email market after GDPR
September 16, 2019 / By InspirationAgency
Email marketing is a bit like marmite…some people love it, others hate it, but after the dreaded GDPR a lot of you may have decided it was just too much trouble! It seems that many people weren’t really aware of Data Protection Legislation before GDPR and are under the impression that GDPR was a whole […]
View Article
Tone of voice….and how to find yours
July 24, 2019 / By InspirationAgency
Have you ever seen footage of BBC television programmes from the 1920’s? If you have you’ll remember the tone of voice was very specific – posh, plummy English was the only tone of voice allowed! Things have moved on a bit since then and you’ll now find a huge range of voices on television and […]
View Article
Website Redesign – things to think about
June 04, 2019 / By InspirationAgency
A business connection recently asked “My website is two years old, do I need a new one?” You can read my answer to that question here, but if you have decided that you do indeed need a new website you’ll want to make sure you have thought of everything so you don’t need a new […]
View Article
Why isn’t my SEO working?
May 10, 2019 / By InspirationAgency
Search Engine Optimisation is a big part of marketing strategies these days, but it can feel like you are throwing your money away, so I thought I’d outline some of the reasons your SEO might not be giving the results you want. No one actually searches on Google for what you do Although ‘Googling’ is […]
View Article
Helpful little guide to fonts
April 14, 2019 / By InspirationAgency
There are many pieces of design that a graphic designer is essential for, but if you have the time and the inclination you can create great design yourself for a variety of marketing channels. Tools like Canva allow amateurs to have a go at design, creating social media banners, website banners and even flyers. Mailchimp […]
View Article
What is UX?
March 19, 2019 / By InspirationAgency
UX or User Experience is a term you will often hear bandied about in the website community these days, but what is it and more importantly why is it important for your business’ website. UX stands for User Experience and when used in relation to websites it means what a person experiences when visiting your […]
View Article
Is print advertising dead?
February 25, 2019 / By InspirationAgency
As the internet has grown and developed the question of whether print advertising still works has been something that comes up in discussions with my clients over and over again. Throughout the 20th Century print advertising was king! Everyone read newspapers or magazines and popping an advert in one was a fantastic way to get […]
View Article
New Year, New Logo?
January 14, 2019 / By InspirationAgency
Last week one of my clients has approached me with the following query; “over the festive break one of my friends mentioned that I’ve had the same logo for my company for many years and wasn’t it time for a change….should I change my logo?” We had a good chat about it and they’ve decided […]
View ArticleLike what you see?
We'd love to chat to you about your marketing needs