There has been some advice in the media recently that you should not be boosting your posts, but rather creating adverts on Facebook.
I have always had great success with boosting posts, but probably the difference is that I create the post with the intention of boosting it, rather than suddenly deciding a post I have created looks a likely candidate for boosting.
If you intend to boost a post I would advise that you:
If you follow these steps then Boosting Posts can be a great way to reach new audiences with Facebook. Final hint – don’t assume that because Facebook has ‘said’ you should boost this post that you should – this is just an algorithm and it isn’t always right!
We'd love to chat to you about your marketing needs