We all love a good story – movie, play, book….from childhood to adulthood it is human nature to enjoy an engaging narrative. So, how many stories do you have in your marketing content? How many pages of your website are taken up with copy explaining what you do? How many social media posts or one minute elevator pitches have dry, dull lists of what you offer?
A story about what you have actually done, call it a Case Study, a Project outline, a Client overview…whatever you like, is really valuable to your prospective clients.
They will be able to identify themselves, their business and their problems in your case study. They will be able to see how your process works and most importantly you will be able to demonstrate the RESULTS of what you do and how much they need it.
So, get writing (or videoing) and make sure that creating case studies is part of your regular marketing activities, including adding them to your website, telling people about them on social media and firing them out in your email campaigns.