start up business marketing
Case Study
joanne young
Joanne Young is a Clarity and Focus Coach who helps people become empowered to navigate life’s challenges.
Sector
Personal
Coaching
Training
Services
Branding
Design + Print
Social Media
Website
The Brief
Joanne had retrained from an Occupational Therapist to become a Clarity and Focus Coach. Joanne needed ‘everything’ to get her new business off to a great marketing start.
Brand
Joanne wanted a logo that was clean and clear and represented what she did, without being too ‘airy fairy’.
Design + Print
As a new business Joanne did not require much print, but she did want business cards for face to face networking.
Social Media
Joanne needed advice on which social media platforms she should be utilising and getting them set up correctly.
Website
Joanne wanted a website that appealed to her target audience, clearly explained the solution she offered and was easy to keep up to date herself.
Branding
We designed a logo which incorporated Joanne’s initials into an abstract dragonfly icon, to represent change and growth, and incorporated bright, modern colours.
Design + Print
We created clean, modern looking business cards and made recommendations and introductions for Joanne to local networking organisations
Social Media
Based on Joanne’s target audience persona we recommended utilising Facebook and LinkedIn. We set up her Facebook Page and refined her LinkedIn Profile in line with her brand and messaging.
Website
We created a responsive WordPress template website, for Joanne, which kept the cost down and gave a beautiful, professional result. We wrote the copy for the website to ensure that it sold the benefits of Joanne’s solution and appealed to her target audience.
“It was a pleasure and relief to work with such professionals.”
Testimonial
“I was recommended the Inspiration Agency through a common network group and it was a pleasure and relief to work with such professionals. Friendly but focused achieving an end result which I am really pleased with. My website has received many compliments. Thank you.”
Joanne Young
Owner
Other Recent Work
