If you are considering a new website for your business one of the first questions you’ll be asking yourself is how much is this website going to cost?
Now it is very difficult to give a definitive answer to this question, different providers charge many different rates…even we cannot give you a specific price without understanding some details of what you want. There are a number of factors that affect the cost of websites, in this blog we’ll give you a run-down of them so you can get some idea of what you could expect to pay.
The Big Three!
The main three factors that affect the cost of your website are: the size of the site (number of pages), what functionality your website needs and whether it is a template or bespoke design, so let’s look at those first.
Size of the website
Just like with pretty much anything the bigger your website is the more it is going to cost. It is important to carefully consider what size your website NEEDS to be. Although it is cheaper, there is very little point in having a single page website, you may as well just have a Facebook page or LinkedIn profile. Equally if budget is limited then you may want to limit the number of pages to telling people what you do and giving some proof like testimonials and case studies, rather than including lots of About pages, a Blog and FAQs.
The fact is that if you can afford it, a website with more pages will serve you better in terms of attracting visitors and converting them, but websites can easily be added to.
When you get your quotes: Ensure all providers are quoting for the same size of site so you are comparing like for like.
The next major factor that affects the cost of your website is what it does. It used to be cheaper to build a static site than a site with a content management system, but that is no longer the case, so you definitely want to have a site that you or your team can keep updated. There are pros and cons to most content management systems. We work in WordPress because it is well established, flexible, secure and easy to use.
If the website is just an information site this will be the cheapest option, adding functions like complicated enquiry forms, ecommerce or the ability to book appointments will add to the cost. How much will depend on the complexity and the system your website is being built in. WordPress as a well established CMS has a lot of functionality available in tried and tested plugins. Some of the newer CMS systems may not offer advanced functionality as standard, which may make it more expensive.
When you get your quotes: Ensure any functionality you need is included and be clear about exactly what you need it to do.
Template or Bespoke Design
Most websites now have template designs available and again the choice of templates will be wider if the website system is more established. We work with a library of thousands of WordPress templates which makes finding a unique template which we can customise with our clients’ branding, text and imagery very easy. However, template sites aren’t for everyone.
If your business or offering is particularly unique you may need a bespoke design, which will cost more. Sometimes a combination of the two can work well, where a template design is tailored to a client’s specific requirements.
When you get your quotes: Ask whether it is a Template or Bespoke design and ensure you understand the costs and limitations of both.
Now we come to the extras….these can still significantly affect cost, so make sure you are clear on what is included.
Of course, your website will need text in it…the bigger the website, the more text you will need. This is an area where not all website developers can support you. Some will require you to provide all the website text, which you will either have to write yourself or employ a copywriter for. At the Inspiration Agency we can work in several ways. We have experienced copywriters who can create your website content for you, we can offer an editing service for the copy you provide, or we are happy to work with the copy you write.
If Search Engine Optimisation is part of your marketing strategy, you will certainly need support researching and incorporating the right keywords into your website and this should be done from the very early stages when website structure is being agreed.
When you get your quotes: Ask whether you will need to write the content or if they can support you with this.
Image or Video Content
Another essential is visual content; image or video. Most web development agencies will be able to provide stock imagery and often at no additional cost. We offer this service too, and (subject to an additional fee) we can also provide stock audio or video.
Finally, we can also provide photographers, videographers and illustrators to create your own images, videos or illustrations – not just for your website, but also your print and social media marketing.
When you get your quotes: Consider whether you want photos, video, audio or illustrations in your website and what additional costs these may incur.
Once your website is built there will be ongoing costs. At a minimum your website will need hosting, but some providers also charge extra for a secure certificate, regular website updates, plugin subscriptions, security or third party integrations. It is important to understand all the costs associated to your website, both the one-off build and ongoing costs.
When you get your quotes: Ask about ongoing costs, including how much, how often and what’s included.
And last but not least….
The cost of your website will be affected by the web developer, designer or agency you choose. You can expect to receive a cheaper price from providers who are relatively new to the industry, have little experience or who can only provide part of the solution for example build the site, but not help with copywriting or SEO.
You can also expect to pay more at agencies who have all the skills under one roof, complete with glass walls, fancy coffee and bean bag chairs. It is important to choose the right person or agency for you. Ensure they understand your business, have considered all the elements you need and explained everything clearly.
When you get your quotes: Take time to meet the person or team either in real life or on Zoom. Let them ask you questions about your business and suggest the best solution to meet your needs.
One final point…
Ask about who owns the website once it is built and if you can ‘take it’. Some web developers and even website systems do not give you the right to own your website and move it where you like. Once you have built it with them you have to stay with them.
We hope this blog helps you understand the factors that affect the costs of websites and ensure you get the best website for your business at the right budget for you.