YOU-CAS

YOU-CAS offer care and support to elderly and vulnerable people in their own homes across Bournemouth. YOU-CAS is a family run business, aiming to give friendly and familiar care.

The Brief

YOU-CAS is an established care business in Bournemouth. They wanted to ensure that they were approaching their marketing in a strategic way to make the most of their investment.

The Solution

We started by carrying out market research and putting together a marketing strategy to support YOU-CAS’ business growth. We then supported YOU-CAS with recommendations from the strategy, including:

  • Refining their brand to include the ‘Family • Friendly • Familiar’ strapline and ensuring it’s consistent use across all communication channels
  • Carrying out a search engine optimisation assessment to identify key search terms people are using to search for home care services in Bournemouth
  • Building a website which has a friendly feel, is SEO optimised and is easy for the team to keep updated
  • Designing and printing flyers in the brand style for door-to-door distribution

The Results

“The Inspiration Agency have been an absolute dream to work with. They were with us every step of the way designing and building our website. They were great at keeping us on track and providing us with guidance on how to increase our Search Engine position. We are so pleased with how our new website has turned out and had a lot of positive feedback from clients in regards to the layout. The team listened to what we wanted to achieve from our website, not only did we want to have a professional website, we also didn’t want to lose our ethos of being family, friendly, familiar. They took all of this into account and made our website user friendly.

The Inspiration Agency have been a rock of support in regards to helping us learn how to manage the administration of the website. Their tutorials are professional and delivered in a manner which we could understand in one short session.”

Caroline Crichton

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