Retained Marketing
You-Cas
YOU-CAS is a family-run home care agency based in Bournemouth, providing trusted, friendly support to help people remain as independent as possible in the comfort of their own homes.
Sector
Health & Social Care
Home Care
Personal Support
Services
SEO
Branding
PPC
Website Design
Facebook Adverts
The Brief
When YOU-CAS approached us, they were looking for a team to work alongside them, long term, who could help them share their story, strengthen their reputation, and reach more families in need of care.
With their ethos rooted in family values and a commitment to quality care, they wanted their brand to reflect the warmth, reliability and trust that define their services. They wanted a professional, approachable brand identity and a website that would be both clear and supportive for people making important care decisions. Alongside this, they were keen to grow visibility through SEO, blog content, social media, and targeted online advertising.
SEO
Many families begin their search for care online, often feeling overwhelmed by the sheer amount of information out there. YOU-CAS wanted to make that journey easier by becoming a trusted source of support. Through regular blogs and search engine optimisation, they hoped to both improve visibility and provide families with clear, compassionate guidance when they needed it most.
Website Design
Their original website no longer lived up to the standard of care they provided. Families searching for help needed a site that felt clear, approachable, and easy to navigate at what can often be an overwhelming time.
Branding
Their branding needed to do more than look professional, it had to reassure families during some of life’s most difficult decisions while still reflecting the compassion and family values at the heart of their service. It needed to reassure families that they were choosing care they could rely on.
Facebook Adverts & PPC
When a family urgently needs care, their first instinct is often to search online. YOU-CAS wanted to ensure they could be found in those critical moments. Through Facebook advertising and PPC, they aimed to reach families already looking for support, driving not just clicks but meaningful enquiries from people ready to take the next step.
SEO
We support YOU-CAS with assisted SEO, which an option we offer to all clients. We started by carrying out SEO research and recommending strategically targeted keywords. We then advised on blog titles to align with those keywords, as well as providing guidance on writing blogs for SEO. Each month the YOU-CAS team write the blogs, we review each article for tone, structure and SEO optimisation. Finally we upload the blogs and carry out on-page optimisation activities. As a trusted resource hub for families, YOU-CAS write blogs with warmth and clarity while using our advice to fully optimise for search engines, helping YOU-CAS climb the rankings and steadily grow their organic traffic.
Branding
We refreshed the visual identity to strike the right balance between professionalism and compassion. The new identity provided consistency across digital and print, but more importantly, it gave families confidence that they were turning to a provider they could truly trust.
Website Design
We redesigned and rebuilt the website from the ground up, creating a welcoming, mobile-friendly space that made care options easier to understand and enquiries simpler to make. Families immediately noticed the difference, describing the new site as far more professional, clear, and reassuring. We carry out regular UX assessments on the website to ensure it continues to deliver.
Marketing Support
Alongside specific projects, we provide ongoing retained marketing support to keep everything consistent and moving in the right direction. From campaign planning to regular reporting, this ensures YOU-CAS always has a clear strategy in place and the flexibility to adapt as their needs evolve. Having our team on hand means they benefit from a joined-up approach where branding, digital, and content all work together.
