marketing
Case Study
WHITESTAR
Whitestar are commercial electricians providing data and electrical services to safety-first sectors including education, healthcare, transport and pharmaceutical.
Sector
Trades
Commercial
Electrician
Services
Strategy
Design
SEO
PPC
Social
The Brief
Whitestar approached us after they had undergone a rebrand. They were looking for a partner to support them with a full range of marketing strategies which would drive new enquiries from the right kind of clients for their commercial and industrial electrical services.
Strategy
Whitestar needed a comprehensive strategy of marketing activities that would drive enquiries. They wanted to ensure that they had covered every opportunity and that they would be getting the best return on investment.
Design
Whitestar had rebranded from Whitestar Solutions and now needed to ensure that the brand was implemented consistently across all communications.
SEO and PPC
Whitestar had a new website and they wanted to drive visitors to it from search engines. The new website would take a while to build position in organic listings so they wanted to investigate Google Ads as well.
Social Media
Whitestar needed consistent strategic social media content across LinkedIn, Facebook and Twitter to reach new audiences.
Strategy
We developed a plan of appropriate strategic marketing activities and oversee the delivery to ensure the best results, from blogging and awards entries to photography and video.
Design
We ensure that the Whitestar brand is consistent across all mediums; digital and physical and to all audiences; internal and external.
SEO and PPC
We researched the keywords that Whitestar’s prospective customers are using to find their services and started activities to improve their position in organic search results. To bridge the gap until organic searches deliver results we set up and optimise Pay-Per-Click campaigns.
We’ve been really pleased with everything the Inspiration Agency have delivered and we’re seeing results already.
Testimonial
“We chose the Inspiration Agency from several agencies to support us with our marketing and we are very happy with our decision. They really are experts in all areas of marketing and give us honest and balanced advice. They coordinate all our marketing activities and everything is always delivered on-time and on-brand. We worked together to set KPIs and we’ve already seen results and are looking forward to seeing even better as time goes on”
John English
Director
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