What stats should I look at on Google Analytics

Google Analytics is an absolutely fantastic tool for tracking your website visitors and assessing the success of your website, it includes a huge variety of data and reports, but for the beginner it can be a bit daunting, so here are our favourite and most useful GA statistics

For all of these statistics you can adjust the period of time in the top right hand corner of your screen.

Audience Overview

Users – the number of people that visited your site in the period
Sessions – the number of visits in the period (some visitors could have visited more than once)
Avg. Session Duration – how long they stayed on your website
Bounce Rate – a visitor has ‘bounced’ if they leave with 3 seconds. This should be less than 50%

Audience Mobile Overview

This will give a breakdown of what devices your audience are using; Mobile, Desktop and Tablet.

Acquisition Overview

Paid Search – the number of visitors that came via a Google Adwords campaign

Direct – the number of visitors that typed your website address into their browser

Organic Search – the number of visitors that clicked on your natural Google listing (there is the opportunity to see what search term they used, but usually the data is not provided)

Social – the number of visitors that came from social networks

Referral – the number of visitors that came from another website

Other – this could include specific sites like TrustPilot or the Echo

Behaviour Overview

This includes a list of Top Pages viewed

We check and report on these statistics for our clients every month so they can compare trends and make strategic decisions.

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