What Kind of Content Can a Social Media Management Company Create for Me?

by | Mar 25, 2024 | Social Media

Social media has become an integral part of modern marketing strategies, becoming a really effective tool for businesses of all sizes to reach their ideal clients. However, navigating the complexities of business social media strategies can be tricky…especially when it seems that social media companies are changing things every five minutes.

That’s where outsourcing your organisation’s social media management to an agency comes in handy…it alleviates the pressure on your team, whilst maximising the opportunity that social media offers. If you are considering outsourcing your social media you may be wondering, what kind of content an agency can create for you and how much will you be expected to create or provide yourself?

At the Inspiration Agency, we want to take the burden of content creation off our clients as much as possible, but to be honest social media does still work best when the business itself is engaged…so here’s how it works with us.

The Strategy

Now this might not sound like ‘content’ exactly, but this is where it all starts…the Big Bang of social media for business if you will. We will develop a Content Strategy for your organisation which will showcase your products and services, speak to your target audience and demonstrate your values and unique selling points. The content could incorporate many different types of posts and we will work with you to create the right tone-of-voice, look and feel and even hashtags to make it all work.

The Content

Engaging Visuals: They say a picture speaks a thousand words, and this is especially true in the realm of social media. From striking photographs to captivating infographics, we craft visually appealing content that grabs a user’s attention and conveys your brand message effectively. Sometimes we will ask you to provide a photograph to start with – perhaps of the team or one of your products, but often we can craft amazing on-brand graphics from out of thin air (or our Stock image library and a bit of Photoshop or Illustration magic).

Compelling Copywriting: Composing compelling copy is an art form, and it’s crucial for keeping your audience’s interest in the fast-paced world of social media. We also tailor the tone and style of the copy to match your brand voice and engage your followers. Sometimes client’s say that our posts sound just like them, but they know they couldn’t have written that themselves.

Video Content: With the rise of video consumption on social media, incorporating video content into your strategy is essential for staying relevant and making the most of those social media algorithms. We’ll need something to get started with, but we know not everyone is comfortable on camera, so it could be a tour of your premises, a shot of your product in action or a piece to camera if you are feeling brave. We can top and tail the videos, add royalty-free music and pop your branding on it – all included in our standard packages. If you want more we can send a filming team to capture your footage and edit to a final version suitable for use in all kinds of media.

User-Generated Content: Harnessing the power of user-generated content can be a game-changer for your brand. Encouraging your customers to share their experiences of your products or services not only fosters a sense of community but also provides authentic content that resonates with your audience on a deeper level. Once shared we can re-purpose this content across not just social media, but other channels too.

Interactive Polls and Competitions: Interactive content such as polls and competitions not only boost engagement but also provide valuable insights into your audience’s preferences and interests. We can design and implement interactive elements to encourage participation and foster meaningful interactions with your brand.

Behind-the-Scenes Sneak Peeks: Giving your audience a glimpse behind the curtain humanises your brand and builds trust and authenticity. Whether it’s showcasing your team members in action or offering a sneak peek of upcoming projects, behind-the-scenes content adds a personal touch to your social media presence.

Hashtags: Used correctly hashtags can improve your Reach and deliver your content to audiences who are actively searching for what you do. We carry out full hashtag research for all clients before starting on their social media and always include relevant hashtags when posting.

Now, we can’t speak for all social media management companies. Some may charge extra for certain kinds of content. Our standard plans for example don’t include Lives or Stories for example, although of course you can have those as extras if you like.

Professionally created social media content like we have discussed in this blog can elevate your social media presence and drive meaningful engagement with your target audience.

So why not partner with a trusted social media management company like us to unlock the full potential of your brand on social media? Let’s connect and take your digital presence to the next level – Book a Discovery Call today!