Direct marketing is a method of promoting your product or service directly to a prospective customer, rather than through a middle-man. Examples of direct marketing include:
- Text Messaging
Other types of marketing which are not direct include:
- Magazine Advertising
- Trade Shows
- Social Media Advertising
Direct marketing is a great choice if you are limited on budget as good results can be achieved in a very cost effective manner, but as with all marketing it is essential to know your target audience.