The Venue have two salons in Bournemouth, one in Wallisdown and a second in Westbourne. They offer a range of hair and beauty services in a modern, luxurious salon, including the latest aesthetic treatments.

The Brief

The Venue Salon’s objectives were: 

  1. A luxurious and modern brand  
  2. Develop the business over time from one salon to a chain of local salons 
  3. Encourage new clientele and cross-sell to existing clients

The Solution

In order to meet The Venue Salon’s objectives we:

  • Created a brand which positioned The Venue Salon as a luxurious and modern salon, but without appearing overly expensive 
  • Designed and printed collateral to support the brand including; appointment cards, flyers, price list and gift certificates
  • Designed a full range of signage for the salons to enhance the brand 
  • Created a responsive website containing all the information a prospective customer would need to make a buying decision, with beautiful imagery, social media integration and regularly updated content 
  • Improved search engine ranking position on a variety of terms to a Top 5 Position!
  • Created and implemented an ongoing social media strategy to attract new clients and cross-sell products and services to existing clients
  • In 2021 we added ecommerce functionality to their existing website to sell Dermalogica and Medik8 products to customers for home delivery or click and collect

The Results

“I have used the Inspiration Agency since 2011 and I have always been really happy with the service I receive. As my business has grown, the Inspiration Agency have been able to support me with cost effective marketing solutions in all areas. The Inspiration Agency are really creative and I always love their designs, but they are also really efficient. Nothing gets forgotten and tight deadlines are never a problem. I have already recommended the Inspiration Agency to several friends and business associates and I’ll continue to do so.”

Emily Dillon

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