The Ultimate Checklist for Launching a New Website

by | Jun 27, 2024 | Uncategorised

Whether you’re a small business, a start-up, or an established company, a successful website launch can significantly impact your new enquiries and business growth. To ensure your new site hits the ground running, we’ve created our ultimate checklist. From planning and design to content and SEO, we’ve got you covered.

Objectives

Before you dive into the design and build of a new website it is essential to set some objectives.

  1. Decide your primary goal – increase sales, generate leads, brand awareness, audience education etc
  2. Define your target audience
  3. Set KPIs to measure success – number of users, time on site, contact forms submitted etc

Research

Understanding your sector and competitors is another essential step to undertake before you start on your new website, take some time to check out your competition and identify:

  1. Design elements that work well
  2. Functionality that is well thought out
  3. Content and SEO strategies
  4. Opportunities in the market

Structure

A well-structured site which gives users all the information they need to make a buying decision, plus easy to use navigation for a good user experience are another aspect that needs planning before you start on design or build. Outline the following:

  1. Main navigation items
  2. Sub-navigation (drop-downs)
  3. User journey flow
  4. SEO keyword strategy

Content

Not only does great content engage and inform users it also helps drive traffic to your website from search engines.

  1. Clear product or service content
  2. Blog posts or articles which are informative and optimised for SEO
  3. Great review or client story content
  4. On-brand, graphics, photos and multimedia

Technical

Optimising the technical and legal aspects of your site can improve SEO and conversions, ensure your site:

  1. Is responsive (mobile friendly)
  2. Has an SSL (secure certificate)
  3. Has redirects from any old URLs
  4. Has a Privacy Notice
  5. Has a cookies notice

Analytics

You’ll want to track the performance of your website to ensure you are hitting those KPIs you set back at the beginning so:

  1. Install Google Analytics to monitor traffic
  2. Set Up Google Search Console to track search performance
  3. Use heatmaps to understand user behaviour

Snagging

Before you put the site live throughout check and test everything, including:

  1. All links, forms and features
  2. Get someone else to try it to check usability
  3. Try different browsers and devices

Launch Plan

Create a launch plan to ensure a smooth transition and maximum impact, we suggest you:

  1. Put the website live and show it to some trusted to connections to shake any bugs out (soft launch)
  2. Plan a full launch across all comms channels, including social media, email marketing and traditional media channels
  3. Consider ongoing promotion to drive traffic

Review and Adjust

Continually monitor and adjust your website, we suggest on a monthly basis you:

  1. Check analytics to understand performance
  2. Update your content (case studies, blogs, articles, reviews) to keep it fresh
  3. Fix any bugs or issues
  4. Carry out SEO activities

Launching a new website can be complex, it’s not just about a new look and feel. By following our ultimate checklist you can ensure that your new website launch is a success. However if you feel like you still need our expert support, get in touch for a chat and find out how we could help.