Whenever anyone talks about marketing your business you will hear a lot of mention of your target audience aka your avatar. These are the people you are going to target with your marketing with the aim of selling them your product or service. Why do I need a ‘target...
A business connection recently asked “My website is two years old, do I need a new one?” You can read my answer to that question here, but if you have decided that you do indeed need a new website you’ll want to make sure you have thought of everything so you don’t...
