You will hear lots of people these days saying that print advertising is dead and it is true that if you are trying to reach a young audience then they are fairly unlikely to be picking up a copy of the Daily Echo. However if your audience is older then many of them...
As the internet has grown and developed the question of whether print advertising still works has been something that comes up in discussions with my clients over and over again. Throughout the 20th Century print advertising was king! Everyone read newspapers or...
