by Ellie Strange | Mar 27, 2025 | Branding
Imagine walking into a shop where nothing matches, the signage uses one colour scheme, the uniforms another and the packaging is completely off-brand. Confusing, right? That’s exactly how your audience feels when your business brand lacks consistency. Brand guidelines... 
by Louise Seager | Apr 29, 2024 | Branding, Branding Page
One of the best investments you can make for any business is in great branding. Your brand is the essence of your business, capturing its values and communicating them to your audience. Your brand is not just your logo and a catchy strapline, it is the foundation upon... 
by Louise Seager | Apr 29, 2024 | Branding, Branding Page
Creating a compelling brand goes far beyond aesthetics – it is about capturing the essence of your business and conveying it to your target audience. When discussing branding with clients we are often asked how we get a proper understanding of the business and create... 
by Inspiration Agency | Jun 23, 2021 | Branding, Branding Page
So we’ll start by describing what we mean by an ‘icon’. By this we mean a visual device that people can use to recognise your business without the business name. Here are some famous logos that you could recognise by themselves. So the clear benefit to having an icon... 
by Inspiration Agency | Dec 4, 2019 | Branding
I’m not a huge follower of design trends, as I really feel that each logo needs to suit the individual business and not follow fashion. However design does follow trends and I thought it might be interesting to look at the predicted trends for 2020….so here they are...