Google Analytics is an absolutely fantastic tool for tracking your website visitors and assessing the success of your website, it includes a huge variety of data and reports, but for the beginner it can be a bit daunting, so here are our favourite and most useful GA...
Some of you may have heard me say that having a website without some kind of statistics is like trying to drive with your eyes closed. Without data how do you know whether your website is doing what you need it to? If you are actively marketing your business you want...
A business connection recently asked “My website is two years old, do I need a new one?” You can read my answer to that question here, but if you have decided that you do indeed need a new website you’ll want to make sure you have thought of everything so you don’t...