by Louise Seager | Apr 29, 2025 | Marketing
AI has entered the marketing conversation- whether you’re thrilled to have it in the team, or not its biggest cheerleader, it is changing the way we all work. You may have seen some LinkedIn posts where people are raving about how it has helped them to elevate their... 
by Stevie Smith | Nov 5, 2024 | Email Marketing
Creating a standout email marketing campaign goes well beyond catchy visuals and compelling content. From open rates to conversions, there’s a lot that reveals how well your emails are resonating with your audience. To make the most of your efforts, here’s a breakdown... 
by Louise Seager | Nov 5, 2024 | Email Marketing
Did you know that nearly 45% of all emails end up in the spam folder? That’s a significant number of missed opportunities for businesses! Fortunately, keeping your marketing emails out of the dreaded spam folder isn’t as hard as it sounds if you follow some... 
by Louise Seager | Feb 15, 2024 | Email Marketing
Although much maligned (particularly in the early 2000’s) email marketing remains a formidable marketing tool. However, building a robust subscriber list is key to success, especially since GDPR. In this blog we’ll look at some effective strategies you can use to grow... 
by Louise Seager | Feb 15, 2024 | Email Marketing
For many years email marketing was poo-pooed as ‘junk’ and ‘spam’. Many businesses crossed it off their list of marketing strategies and GDPR seemed to be the final nail in email marketing’s coffin, with phrases like ‘double opt-in’ being bandied about, it just seemed...