by Ellie Strange | Mar 27, 2025 | Branding
Imagine walking into a shop where nothing matches, the signage uses one colour scheme, the uniforms another and the packaging is completely off-brand. Confusing, right? That’s exactly how your audience feels when your business brand lacks consistency. Brand guidelines... 
by Louise Seager | Apr 29, 2024 | Branding, Branding Page
One of the best investments you can make for any business is in great branding. Your brand is the essence of your business, capturing its values and communicating them to your audience. Your brand is not just your logo and a catchy strapline, it is the foundation upon... 
by Louise Seager | Apr 29, 2024 | Branding, Branding Page
Creating a compelling brand goes far beyond aesthetics – it is about capturing the essence of your business and conveying it to your target audience. When discussing branding with clients we are often asked how we get a proper understanding of the business and create... 
by Inspiration Agency | Nov 3, 2020 | Branding, Branding Page
Have you ever noticed that your logo looks a slightly (or sometimes significantly) different colour on different devices? Maybe your laptop and your phone, or you caught sight of it on a friend or client’s device and it didn’t look the colour you expected? This occurs... 
by Inspiration Agency | Oct 18, 2019 | Branding
We all know that colour is important, from an early age we are asked ‘what is your favourite colour?” and you are expected to have an answer ready! Later in life we choose colour in our wardrobe to make us feel confident and colour in our home to make us feel relaxed...