Marketing and Public Relations
Stairways Midlands
Stairways Midlands is an award-winning, industry-leading staircase and door set manufacturer that crafts high-quality, bespoke staircases across all sectors.
Sector
Manufacturing
Construction
Services
Public Relations
Awards
Case Studies
Blogging
The Brief
Stairways Midlands were looking for an effective PR strategy across multiple disciplines to increase brand awareness and reach new businesses across the UK. This PR campaign included creating a proactive and reactive press strategy, awards support as well as case study and blog writing for their website.
Public Relations
They wanted to share their knowledge as an industry-leading manufacturer, which led to our team developing a press and media campaign that would include writing press releases and media pitches for industry publications.
Awards
As a leading manufacturer, Stairways Midlands wanted to further build on its reputation and apply for relevant awards, including industry-specific and business awards.
Blogs
The Stairways Midlands website already had a blog section ready to use, but they required support in writing technical, industry-based blogs that would appeal to and inform their target audience.
Case Studies
With many interesting projects, Stairways Midlands wanted to share their expertise with their target audience in multiple ways, including case studies which would showcase their latest projects with specific detail.
Public Relations
By identifying press opportunities and crafting newsworthy stories, our press releases have secured coverage for Stairways Midlands across sector publications and local Midlands media. Notable titles include Manufacturing and Production Engineering Magazine, Door Industry Journal, House Builder and Developer, International Fire and Safety Journal, Architecture Projects, Construction UK Magazine, The Express and Star, and Timber Trader UK, among others.
Awards
With our expertise in information gathering, interviewing the team, and copywriting, we helped Stairways Midlands develop compelling award entries to earn the recognition they deserve. With us in their corner, Stairways Midlands became a two-time finalist in the SME National Business Awards, competing in both the Family Business of the Year and Large Business of the Year categories. We also crafted Stairways’ winning entry for the prestigious British Woodworking Federation (BWF) Awards, resulting in a key team member winning the BWF Rising Star Award.
Blogs
We write monthly blogs for Stairways Midlands, carrying out extensive research on each topic ahead of writing, gaining knowledge of relevant industry regulations and services to create a informative and technical blogs for the Stairways Midlands website.
Case Studies
The editorial team conducts interviews with key team members and clients to gather in-depth insights about each project, enabling us to create comprehensive case studies that showcase Stairways Midlands industry expertise and craftsmanship.
“Their passion, professionalism, and creativity shine through in everything they do, and we couldn’t be happier working with their team.”
Testimonial
“Choosing the Inspiration Agency as our marketing support has been one of the best decisions for Stairways. From the start, their team took the time to truly understand our company and the services that we offer.
The results they have been able to get for us speak for themselves, from awards won to great press coverage and improved social media statistics. They have been able to put us in front of audiences that we previously felt were out of reach.
Their passion, professionalism, and creativity shine through in everything they do, and we couldn’t be happier working with their team.”
Karen Wood
Co-Managing Director
Other Recent Work
