Should I have a promotional gift?

So promotional gifts include a huge range of products which have your logo on. They could be relatively low cost items like pens, pencils, coasters, trolley coins or higher value like notepads, umbrellas, bags etc. 

The key thing to consider when deciding whether you need a promotional gift is what are you going to do with it? If you are attending an exhibition or holding an event that it can be good to have something branded to hand out to visitors or guests. If you are going to run a promotion to encourage customer loyalty then great. If you are going to give bags to customers when they buy something and then they will walk around with your brand on them – fantastic! 

If you are just going to hand these branded goods to prospects randomly then the return on investment can be much lower. 

So before you start trawling through and deciding WHAT gift to get (which is also a key decision) make sure you are very clear on why you are having one and what you are going to do with it 

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