Should I be on all Social Media channels

Short answer is….no! Especially if you are managing them yourself because you actually want some time available to run your business.

The key to knowing which social media channels to be on is to know your target audience and know what each channel’s audience or purpose is and then match those up.

Here are some quick tips on the social media channels to help:

Facebook – great for consumers (not so much B2B), active users tend to be between 25 and 60

Twitter – much more popular in London, than other areas of the UK, good consumer portal, but some B2B use too

Instagram – very image focused, so good if your business is visual, users tend to be younger between 14 and 25

Pinterest – again image focused, so good for visual business, more women than men

LinkedIn – great for business, users are a range of ages and male and female

YouTube – yes it is a social network, only works if you have video content, users tend to be between 14 and 50

Google+ – this is pretty much dead, forget about it

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