Should I be advertising in magazines?

You will hear lots of people these days saying that print advertising is dead and it is true that if you are trying to reach a young audience then they are fairly unlikely to be picking up a copy of the Daily Echo.

However if your audience is older then many of them will still reading newspapers, magazines, local directories and guides.

It is important to do your research before you commit to any marketing spend, so look at the possible publications, get the prices and readership information before you make rash decisions based on ‘deals’ or a ‘last minute cheap price’.

To assess the effectiveness of your print advertising campaign consider using a unique code for a special offer, so you can track enquiries.

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