digital marketing

seo & ppc

Search Engine Optimisation and Pay-Per-Click are two of the best ways to get prospective customers to your website…these are people who are actively searching for what you offer.

How it works

Unlike many other forms of marketing such as social media or magazine advertising the people using search engines are actively searching for what you do, so it can be a great way to reach customers who are motivated to buy.

However SEO and PPC do not work or give a good return on investment for every business. Our first step with search engine marketing is to carry out an assessment of whether people are searching for what you do, where you do it, in what sort of volume and what the competition is like. We can then create a proposal which allows you to see the opportunity and the all important cost.

If we proceed with Search Engine Optimisation activities it will involve us doing work on your site, as well as off-site. It usually takes approximately 3 months to see significant results and we recommend running an SEO campaign for at least 12 months to get the best results. If budgets are limited, we also offer Assisted SEO packages, where you can do some of the work internally to reduce the cost.

We generally only recommend Pay-Per-Click campaigns as an interim solution. You get immediate results when you switch them on, but you are not investing in any organic improvement, so if you switch them off the enquiries stop!

The results

A well researched and implemented SEO/PPC campaign will:

– Get you on the first page of search engine results
– Develop landing pages which convert users into customers
– Create enquiries from motivated customers
– Be measurable

From Our Clients

Here’s what our clients say about our Digital Marketing services

“Thanks to the Inspiration Agency we are in the top 5 on Google for 47 keywords and Number 1 for 15 of them! This brings thousands of visitors to our website every month!”

Emily Dillon

Owner, The Venue Beauty Salons

“Four Leads in One Day! The work the Inspiration Agency does in optimising my website for search engines has made a significant difference to my business and the Assisted SEO is a great way for a small business like me to make it work”

Beth McPherson

Owner, The Lifestyle Concept

Our Latest Work

Don’t just take our word for it, check out our work

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