The Brief

The Norfolk Royale’s objectives were: 

1. Increase volume of visitors booking accommodation at the hotel for business or recreational trips 
2. Increase non-residents bookings for food or beverage offerings
3. Increase event bookings such as Weddings, Conferences or Masonic Weekends
4. Increase Christmas Party and residential bookings

The Solution

In order to meet the Norfolk Royale’s objectives we:

• Developed a multi-strand marketing strategy to communicate with all target audiences through a variety of channels to obtain the best return on investment
• Designed and produced a range of printed materials, from marketing materials such as brochures, flyers and posters to internal branding such as menus, uniforms and even garden parasols
• Planned and implemented a local advertising campaign for food and beverage offers
• Researched and implemented a Search Engine Optimisation campaign to improve ranking position for a range of relevant terms
• Ongoing implementation of a full social media marketing plan including social media advertising and regular competitions to attract new audiences
• Regularly updating the website with information, offers and reviews
• Writing, creating and sending a monthly email campaign, including subscriber management within GDPR
• Researching and setting up a gift voucher, VIP and loyalty scheme
• Planning and implementing regular photoshoots to ensure up to date imagery for all marketing materials
• Publishing a bi-annual ‘Royale Life’ Magazine for residents to cross sell food, beverage and accommodation to existing customers
• Quarterly Update meeting to assess results and adjust future marketing plans

The Results

“The Inspiration Agency has been looking after all our marketing since 2013. We love the concepts they come up with, they always suit the look and feel of the hotel and appeal to our prospective guests. Tight deadlines are never a problem, the Inspiration Agency always comes through. As well as all of our digital marketing we use the Inspiration Agency for all our print and design, from adverts and brochures, to menus and guest stationery. The quality we receive is always first class. I would recommend the Inspiration Agency to anyone looking for great design, great service and great prices.”

Rachel Painter-Scott – General Manager