retained marketing support
Norfolk Royale Hotel
The Norfolk Royale Hotel is a four star hotel located in the centre of Bournemouth. The hotel which has 95 en-suite bedrooms, combines traditional comforts with first class service.
Sector
Leisure
Hospitality
Hotel
Services
Strategy
Design + Print
Website
Social Media
Email Marketing
The Brief
The Norfolk Royale Hotel were looking for an outsourced marketing partner that could rely on to provide creative, effective, expert support. They wanted an agency with experience of both the Bournemouth business community and also the hospitality industry.
Strategy
The Norfolk Royale Hotel wanted a comprehensive marketing strategy that would generate a constant stream of resident (both business and leisure), non-resident (F&B) and event bookings throughout the year.
Design + Print
They required a range of marketing design and print including local advertising, posters, banners and brochures. As well as a reliable resource for internal print such as menus, letterheads, in-room information cards and uniforms.
Website
The Norfolk Royale Hotel had an existing bespoke build website. They needed an expert team to be able to take over the hosting and management of the website from a content and technical perspective.
Social Media
They wanted to harness social media to bring more enquiries for the business and showcase the hotel and its offerings to new target audiences.
Strategy
We developed a marketing strategy for the Norfolk Royale Hotel which would give a program of activities across the year to reach new target audiences and bring continuous enquiries for all their offerings. We proactively implement the plan and report on a monthly basis with an annual face to face review.
Design + Print
We design and print a range of on-brand, on-message marketing and internal communications for the Norfolk Royale Hotel. Maintaining the look and feel of the brand throughout.
Digital Marketing
We developed a digital marketing strategy which included setting up an Instagram Profile, posting daily to Facebook and Instagram, updating the website, planning and implementing Facebook adverts and creating and sending monthly email marketing campaigns.
“I would recommend the Inspiration Agency to anyone looking for great design, great service and great prices.”
Testimonial
“The Inspiration Agency has been looking after all our marketing since 2013. We love the concepts they come up with, they always suit the look and feel of the hotel and appeal to our prospective guests. Tight deadlines are never a problem, the Inspiration Agency always comes through. As well as all of our digital marketing we use the Inspiration Agency for all our print and design, from adverts and brochures, to menus and guest stationery. The quality we receive is always first class. I would recommend the Inspiration Agency to anyone looking for great design, great service and great prices.”
Rachel Painter-Scott
General Manager
Other Recent Work
