Case Study
Natural Healing

Launch Campaign

As the opening approached, the team recognised the importance of raising awareness, generating excitement and ensuring the new space launched with strong visibility. With limited internal capacity to manage PR, media outreach, event planning and logistics, they needed a partner who could bring these elements together into one cohesive launch campaign. They came to us for a three-month package that combined pre-launch media engagement, event strategy and coordination, photography, and ongoing PR support to help them maximise the impact of this milestone.

Our strong understanding of the wellness sector, combined with our enthusiasm for their mission, made us well placed to deliver a cohesive and strategic launch campaign.

Our Launch Campaign Approach

We delivered a fully integrated launch campaign spanning pre-launch, launch-day and post-launch activity. This allowed us to build momentum in the weeks leading up to the opening, maintain buzz during the event itself, and extend the impact in the months that followed.

Pre-launch

In the early stages of the campaign, we developed a clear narrative built around the business’s growth, values and upcoming anniversary. Through interviews with founder Josh, we shaped story angles that informed two press releases and a series of media pitches targeted at local, regional and sector-specific outlets. Alongside the PR work, we curated a guest list that included local businesses, wellbeing influencers, the Bournemouth Bloggers network, journalists and community contacts. We worked with the client’s internal team to create and distribute invitations, manage RSVPs and maintain all guest communications, while advising the Natural Healing Dorset team on event structure, logistics and how to maximise media value on the day. We also organised a professional photoshoot to provide high-quality imagery for press, social media and ongoing marketing use.

This pre-launch activity established early visibility for the new premises, secured confirmed media interest, and ensured that the event would be attended by a well-curated, engaged audience.

Launch Day

On the day of the launch, we were on-site to support the client throughout the event, overseeing guest welcome, media coordination and the overall flow of the evening. Our professional photographer captured the new space, team headshots and full event coverage, providing content for both immediate and future use. We helped deliver a warm and well-structured event experience that included welcome drinks, speeches, a raffle showcasing local products and a birthday celebration marking the business’ third anniversary. We also coordinated a ribbon-cutting ceremony led by Councillor Simon Bull of the Green Party, whose values aligned closely with the practice.

The event was well attended and generated strong engagement from guests, influencers and local figures. Coverage followed in the Dorset Society Diary, and social media activity quickly extended the reach of the launch. Several attendees went on to become new clients.

Post-launch

Following the event, we issued a post-launch press release to maintain momentum and continued pitching story angles to relevant publications. We produced a 2,000-word editorial feature for Integrative Health & Applied Nutrition, secured coverage in Holistic Therapy Journal, and arranged a radio interview with Greatest Hits Radio Dorset. Further features were confirmed with Wellness & World Magazine, Dorset Living Magazine and Integrative Health & Applied Nutrition Magazine, alongside OM Magazine and Yoga Magazine, two leading yoga titles with audiences in the UK and internationally.

We also identified award opportunities to build long-term credibility for the brand and submitted founder Josh for the 2025 South West Business Insider “42 Under 42” list.

This final phase of the campaign extended the visibility of Natural Healing Dorset well beyond the event itself, strengthening brand awareness across local, national and international wellness audiences and positioning the practice for continued growth.