I’m not a huge follower of design trends, as I really feel that each logo needs to suit the individual business and not follow fashion. However design does follow trends and I thought it might be interesting to look at the predicted trends for 2020….so here they are
3D Depth
Thanks to developments in technology and software we are seeing amazing 3D designs and we are certainly likely to see more of this in 2020.
Monotone
In 2017 there was a huge duotone trend, well for 2020 this we’ll see this simplified even further to a monotone palette for the ultimate in minimalism.
Shiny Metal
Using metallic in design for both branding and product design has been super trendy recently, especially gold metallic which when used with a minimalist design gives a luxury look and feel.
Typography
Innovative typography is expected to flourish in 2020, literally in some cases, with floral typography being a really popular trend.
Line Art
This simple illustrative form has been gaining popularity over the last two years and 2020 will see more of this clean style.
Vintage
The 1950s is getting a rebirth in 2020 with early colours and hand drawn illustrations conveying that vintage fifties feel
Geometric
A popular trend for at least a decade, geometric designs are not as easy as they look. Very difficult to convey the right message.
Here are some of my logo designs which incorporate some of these trends, but obviously also meet the needs of the business and match the target audience!
