Social Media & Blogs
Lloyd Worrall
Lloyd Worrall is a trusted provider of architectural solutions, specialising in ironmongery, door sets, access control, door automation, and handrail and balustrade systems. With 80 years of expertise, the team works closely with architects, contractors, and end users to deliver tailored solutions that balance safety, compliance, and design. From early specification through to installation support, Lloyd Worrall helps ensure every project is completed to the highest standard.
Sector
Construction
Architecture
Ironmongery
Services
Social Media
Blogs
The Brief
Lloyd Worrall approached us with a clear goal: they wanted to establish a stronger and more consistent presence across LinkedIn. Their priority was to position themselves as an authoritative, professional voice within the architectural solutions sector while also showcasing their people and company personality to build trust and credibility.
Social Media
They needed a social strategy that could balance showcasing their wide range of services while also speaking directly to the specific sectors they serve, from healthcare and education to commercial and residential. They were also keen to highlight their values, credentials, and expertise, particularly in areas such as fire safety and sustainability, while demonstrating their products’ compliance with industry standards. Above all, they wanted to lead conversations on important topics, set themselves apart from competitors, and show the quality of their projects in action.
Blogs
Alongside social media, Lloyd Worrall wanted regular blog posts that would not only strengthen their digital presence but also reinforce their position as a knowledgeable, forward-thinking business. They were looking for content that could cover industry issues, showcase their products, and demonstrate their understanding of the challenges faced across the sectors they work with. The aim was to build trust, show leadership, and ensure that clients and potential partners saw them as experts who truly understand their industry.
Social Media
We developed and delivered a tailored content strategy that balanced thought leadership with authenticity. Knowledge-based posts allowed Lloyd Worrall to share insights on industry challenges, like fire door testing, sustainability and compliance, positioning them as a company committed to raising standards. We also spotlighted their credentials, staff training and sustainability reports to reinforce their commitment to quality and compliance.
To showcase their expertise in action, we featured recent project case studies across multiple sectors, helping potential clients see the tangible results of Lloyd Worrall’s work. Alongside this, we introduced more personality-led content: celebrating staff achievements, highlighting charity fundraising, supporting local sports teams and sharing moments from company meetings and events. This mix of technical authority and authentic storytelling created a more human and approachable brand image.
Performance improved with noticeable growth in followers, impressions, and engagement. Website traffic increased as more potential clients visited to learn about their services, and Lloyd Worrall has become a stronger, more reliable voice in industry conversations.
Blogs
Through carefully crafted blog posts, we turned industry challenges into opportunities to demonstrate Lloyd Worrall’s knowledge and values. For example, by tackling fire door compliance in the wake of Grenfell, we showed not only why better compliance is essential but also how Lloyd Worrall’s products and standards directly contribute to safer outcomes. Sector-specific blogs highlighted common challenges faced by industries such as healthcare and education, positioning Lloyd Worrall as a trusted problem-solver and partner.
This approach has increased engagement on their website, extended their reach, and established them as a credible, authoritative voice in architectural solutions. The blogs provide a steady stream of content that reinforces their expertise, highlights their values, and ensures they remain top-of-mind for specifiers, contractors, and architects.
Testimonial
“We couldn’t be happier with our partnership with Inspiration Agency. They are lovely people to work with who know their stuff. What sets them apart is their proactive approach; they don’t just wait for instructions but bring fresh ideas and creative suggestions to the table every single month. They take the time to understand our business aims and objectives, ensuring every post aligns with our goals. Highly recommend!”
Claire Spooner
Marketing Manager
Other Recent Work
