LinkedIn – A Basic Guide

by | Mar 9, 2020 | Social Media | 0 comments

With over 660 million users across the world, LinkedIn is undoubtedly one of the top social media platforms today, but is your business using it to its full potential? Often underestimated, LinkedIn can help you improve brand awareness and build your network, as well as sharing your marketing content and ultimately growing your business. So, lets have a look at a few tips and tricks to help you get the most from LinkedIn.

Remember that it’s all about business.

First and foremost, LinkedIn is a social network designed around doing business, so when it comes to your social media marketing it’s essential that you maintain a professional atmosphere. This is not the place for your cat memes! Keep your content focused on a more professional and practical nature.

Create a great first impression.

Your profile is the face of your brand and it is essential that you conjure a lasting, positive impression. The quality of your profile can determine whether a potential client stays or leaves, so ensure your information is not just concise, but engaging. Don’t forget to get a professional headshot, not a pic of you by the pool on your holidays.


As part of the set up LinkedIn will lead you through finding people to connect with. It is very tempting to connect with loads of people and later to accept connections from anyone who asks, but take the time to think about whether these people will grow and improve your network or not.

Engage Regularly

Once you have set up your profile make sure you login and engage regularly. Take the time to post some content of your own, either in updates or, if you’ve got the time, by writing articles. Remember to like and comment on your connections’ content too.

Keep Track of Your Analytics

To help you understand your audience better, LinkedIn has a great analytics data. This allows you to see what your connections are interacting with and therefore direct your marketing effectively. Even more helpful is how you can use analytics to build your future posts and articles, by easily seeing the success of previous ones.

Recommend Others

As a business-oriented platform, you can use LinkedIn as a networking device. Recommending others will soon see you being recommended in turn, and the attitude towards your brand will flourish. Don’t forget to ask people to recommend you after you have completed a project or delivered a product.

Join Groups

The most efficient way of increasing traffic to your LinkedIn profile is to join groups. By joining suitable groups in your category, and by sharing interesting, relevant content, you can make yourself known within that community. You could also consider starting your own group. By doing so, you are allowing yourself more opportunities to build partnerships and client-brand relationships, as well as promoting your brand recognition.

I hope these brief guidelines help you use LinkedIn effectively for your business. If you are a Business to Business organisation then LinkedIn is a must, but even Business to Consumer businesses can find LinkedIn useful, so don’t rule it out!