How Will You Understand My Business and Create An Identity That Reflects My Brand?

by | Apr 29, 2024 | Branding, Branding Page

Creating a compelling brand goes far beyond aesthetics – it is about capturing the essence of your business and conveying it to your target audience. When discussing branding with clients we are often asked how we get a proper understanding of the business and create a brand that truly reflects the origins, values, and vision of the business. In this blog we’ll look at how we delve deep into your business and tailor a brand identity that truly represents your organisation.

Discovery

Our first step is really getting to know you and your business. We carry out a discovery session to understand the origins of your organisation, its culture and aspirations. We explore your offerings and discuss the industry and your position in it. We’ll uncover your target market and unique selling points. Often we help our clients discover these things during the session, so don’t feel like you need to know all of this in advance. The Discovery Session forms the foundation for crafting a brand that resonates with your audience and aligns with your business goals.

Brand Strategy

After the Discovery Session we will carry out additional research, looking particularly at your sector and competitors. All of this will enable us to build a clear brand strategy, which identifies your brand’s personality, tone of voice and position in the market. This step can also include articulation of your brand’s Values, Vision and Mission. The goal at this stage is to create a map that guides all brand related activities and ensures consistency.

Visual Identity

We leverage the insights we have gathered from our Discovery session to create the visual identity for your business. We will create at least three variations and refine them in partnership with you until we achieve a final logo. The icon, strapline, colours, and fonts will all be led by the agreed scope of the Brand Strategy. The result will be a cohesive visual identity that reflect your business’ personality and appeals to your ideal audience.

Brand Assets

Rather than leaving you to go off and implement your brand on your own, we can create a comprehensive set of brand assets and collateral. From business cards and brochures to a website or social media assets. All will be designed and produced to reinforce your brand’s message.

Continuous Collaboration

Building a great brand is an ongoing journey. We can support you through this journey implementing your brand and marketing strategy to reach your ideal audience and grow your business. As your organisation develops so too can your brand, continuing to reflect your vision and resonate with your audience. We’re dedicated to helping our clients stay relevant, competitive, and impactful in an ever-changing world.

Crafting a brand that reflects your business requires a deep understanding of your values and aspirations. For us, that starts with listening and learning and is followed by collaborating with you every step of the way. From Discovery to Delivery and onwards.

If you’d like to chat about how we can work with you to create a brand that leaves a lasting impression why not Book a Discovery Call today!