How to Create a Website That Converts: Tips from the Team for Better Lead Generation

by | Jun 27, 2024 | Websites

These days your website is more than just an online brochure, it is a powerful marketing tool that can generate leads and drive sales for your business. However just having a website is not enough…even employing marketing strategies such as PPC, SEO or social media to drive visitors to your website is not enough…it must convert those visitors into enquiries. Here are our top tips from our marketing experts on how to create a website that converts.

Clare says: ‘Clearly Communicate Value’

Your value should be clear to your visitors as soon as they land on your website. Your content should clearly communicate what you offer and the benefits for the customer. Use clear and impactful language. A strong headline, sub heading, and brief description can work wonders.

Stevie says: ‘User-Friendly Design’

Don’t be tempted to be too clever with your design, it needs to be easy to use as well as visually appealing to keep your visitors engaged. You want a clean, clear layout with intuitive navigation making it easy for users to find the information they need.

Cat says: ‘Mobile Optimisation’

These days up to 80% of your users (depending on your sector) could be accessing your website on their mobile device, so ensure your website is responsive and looks great and works well on all devices. A responsive website reduces bounce rates and increases the change of conversion.

Ashe says: ‘Include Call-to-Action’

Make sure you include CTAs throughout your website which guide visitors towards the nest step you want them to take, whether that is to call, submit a form, buy or book an appointment. Make it easy for them to do.

Lou says: ‘Include Trust Elements’

As well as telling users WHAT you do, you need to ensure that they believe that you CAN do it. Include testimonials, review, case studies, awards to demonstrate credibility. Show your knowledge and experience by including articles, blogs, videos and infographics to demonstrate your expertise.

 

By following these top tips your website can become a powerful tool for lead generation, helping you create more sales and grow your business. If you need some expert help incorporating any or all of these tips into your website reach out today for a chat (see easy to use CTA right there)