The average UK resident spends approximately two hours of every day on social media. So, it is no surprise that most businesses are now taking advantage of the wonderful opportunity that social media offers, to promote their products and services. Many businesses manage their social media in-house, but outsourcing your social media is also an option, so how do you know if you need social media management?
We find there are 5 main reasons that businesses outsource social media management are here they are;
Many small businesses find that they run out of time to create social media content and engage with their followers. They have good intentions, but other urgent demands get in the way and before they know it weeks or even months have gone by without any posts going out at all.
Although most people use social media in their personal lives, making social media work for your business is a different matter. Coming up with ideas for posts, writing engaging content, creating brand images – all of this is essential to make social media work for your business and outsourcing to experts leaves you free to focus on your business.
Outsourcing social media can be more cost effective than employing someone directly (even part time) to run your social media. Plus, your outsourced support should have all the skills to deliver results without you paying for additional training.
If your business is seasonal you may need more social media content and support at certain times of the year, by outsourcing you can scale your social media up or down quickly and efficiently to fit your business model.
It is hard enough keeping up with developments in your own industry let alone also following social media trends and algorithm updates. Staying up to date with the latest in social media strategies will deliver the best results for your business.
Social media platforms have their own guidelines that need to be followed. By utilising the skills of a social media expert, you can avoid risks such as damage to your reputation, penalties or reduced visibility.
Of course, if you are thinking of outsourcing your social media you need to be sure that this aligns with your business goals and resources. Starting a relationship with a social media agency shouldn’t take more than a couple of hours of your time, but time is money, so ensure that you have assessed the cost implications and potential benefits before you get started.
If you would like to have a quick chat about outsourcing your social media and whether the Inspiration Agency could be the right choice for you why not drop us a quick message to get started.