marketing
Case Study
heart & soul studio
Heart & Soul Studio are a global supplier of exquisite products for special occasions, including Christmas crackers, games and gifting ranges for the Retail and Catering sectors.
Sector
Manufacturing
Retail
Leisure
Services
Strategy
SEO
Website
Social
Email Marketing
The Brief
Heart & Soul Studio were looking for a agency that could work in partnership with them to deliver a comprehensive marketing strategy to leverage seasonal market trends, develop new opportunities and deliver a consistent brand message.
Brand Strategy
In order to deliver a joined up and consistent approach to marketing Heart & Soul Studio required a brand strategy to look at their audience, offerings and values and develop a strategic approach.
Website
Heart & Soul Studio wanted to look at their website to ascertain what visitors to their website were doing and how best to increase visitor numbers and conversions.
SEO
We carried out a search engine optimisation assessment for Heart & Soul Studio which established that there was great opportunities with regards to keywords.
Social Media
Heart & Soul Studio needed consistent strategic social media content across LinkedIn, Facebook and Instagram to reach and engage with their audiences in the retail and hospitality sectors.
Strategy
Our work with Heart & Soul Studio commenced with a full Brand Strategy including Team Deep Dive, competitor analysis, Website and social media UX assessment, creation of audience avatar and development of Brand Mission, Purpose, Vision and Values.
Website
The next step was a full redevelopment of the Heart & Soul website to more effectively showcase the brand and products, demonstrate vision and values, clearly outline offerings and create SEO and PPC Landing Pages.
Digital Marketing
We undertook a range of digital marketing strategies including search engine optimisation, monthly email marketing campaigns and posting three times a week to Facebook, Instagram and LinkedIn.
We are forging a solid foundation of a marketing routine, reliability and engagement plus seeing some encouraging results.
Testimonial
“Having worked with the Inspiration Agency for the past 12 months, I can honestly say that being a client of the company has been a truly rewarding experience. They bring a wealth of knowledge to the table, enabling us to make informed decisions and stay ahead in our industry. Lou’s upbeat personality makes every interaction enjoyable, fostering a positive and collaborative working environment.
Moreover, the team’s helpful and organised ethos ensures that projects run smoothly and efficiently. Their proactive approach and attention to detail have significantly enhanced our strategising and execution of marketing and website activities. The Inspiration Agency’s contributions are invaluable, and their expertise has played a crucial role in our success over the past year.”
Hanna Thorpe
Account Manager
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