retained marketing support
CASE STUDY

Fineheat

Fineheat are an established firm of Plumbers and Heating Engineers working for clients across the South of England

Sector

Property
Trades
Plumbing

Services

Strategy
Website
Design + Print
Blogging
SEO/PPC

 

The Brief

The owners of Fineheat had been operating a successful plumbing business for years mostly working on new build homes. They wanted to expand their business to offer the same levels of service to more domestic customers across Dorset and Hampshire.

Strategy

Fineheat wanted to investigate all the possible marketing methods available to them and assess which would give the best return on investment.

Website

In spite of being a well established business Fineheat did not have a website, so the first thing we needed to do was to build a website that would be search engine friendly as well as easy for people to use.

Design + Print

Fineheat required a range of print utilising their well established brand to appeal to a new domestic audience.

SEO + PPC

Fineheat knew that their prospective customers would be looking for their services using search engines so they wanted to know whether they should be using Pay-Per-Click or optimising their organic search position.

Strategy

We met with the Directors of Fineheat, along with their Sales and Admin task to discuss business goals and then developed a plan of activities that could be put into place straight away to drive new enquiries to the business. We have also developed a longer-term plan of next stage strategies to retain and cross-sell services to customers.

Website

We supported Fineheat with every aspect of their website development, including writing the copy, WordPress build and hosting. Before we started we carried out search engine optimisation research to make sure we were including keywords their customers would be searching for.

Design + Print

Fineheat already had a logo, so we supported them with consistent branded print like flyers, brochures, discount vouchers and a recommend a friend scheme to reach new audiences.

SEO + PPC

Once the website was live we started a regular program of SEO activities to improve their visibility in search engines, however to get some immediate results we set up and maintain Google Adword campaigns which drove enquiries straight to their website from day one.

“The Inspiration Agency have gone above and beyond to help FineHeat with our marketing and google campaigns.”

Testimonial

“The Inspiration Agency have gone above and beyond to help FineHeat with our marketing and google campaigns. They are always there at the end of the phone, ready to answer any of our questions. Be they sensible or silly, the Inspiration Agency will help us figure out just what it is that we want to achieve and how we go about doing it. I would highly recommend them!”

Fineheat Plumbing & Heating 

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