Although I wouldn’t say that video is essential, it can really help your marketing for several reasons:
However video can be expensive to get right and you may not necessarily want to BE in your video.
Some businesses feel that there is nothing worth videoing in their business, but a good video production company will always be able to come up with an effective idea to promote your business in video.
If you really don’t have much budget then maybe you can create a video yourself, all you need is a bit of know-how with your mobile and an editing tool!
We'd love to chat to you about your marketing needs