Although I wouldn’t say that video is essential, it can really help your marketing for several reasons:
- Google loves video, it has a whole separate search section for video – so video will do good things for your SEO ranking
- Having your video on YouTube gives you access to a whole new audience who are searching on there (plus did you know that Google owns YouTube…)
- Younger audiences LOVE a video and would rather watch a video about a product or service than read about it
- In 2019 it was estimated that 80% of consumers were searching for and watching video content
However video can be expensive to get right and you may not necessarily want to BE in your video.
Some businesses feel that there is nothing worth videoing in their business, but a good video production company will always be able to come up with an effective idea to promote your business in video.
If you really don’t have much budget then maybe you can create a video yourself, all you need is a bit of know-how with your mobile and an editing tool!