How to make networking work

How to make networking work

So, you are looking for new customers for your business and some clever person has suggested Networking! Perhaps you’d never heard of it (except when you’re talking about computers), maybe you’ve always thought it’s not for you or possibly you tried it once and it...
Who is your target audience?

Who is your target audience?

Whenever anyone talks about marketing your business you will hear a lot of mention of your target audience aka your avatar. These are the people you are going to target with your marketing with the aim of selling them your product or service. Why do I need a ‘target...