by Ellie Strange | Jul 28, 2026 | Marketing, Strategy Page, Websites
A productive first conversation with a communications agency is likely to cover far more than the number of social posts, press releases or email campaigns a business may need. Before deciding what to create, we need to understand where the organisation wants to go,... 
by Luce Leyton | Jul 16, 2026 | Marketing, Strategy Page, Websites
A marketing plan can be full of activity and yet still feel as though something is missing. Social posts are being published, emails are going out, press opportunities are being pursued and the website is regularly updated, but the overall message remains unclear.... 
by Inspiration Agency | Nov 24, 2021 | Marketing, Strategy Page
So, you are looking for new customers for your business and some clever person has suggested Networking! Perhaps you’d never heard of it (except when you’re talking about computers), maybe you’ve always thought it’s not for you or possibly you tried it once and it... 
by Inspiration Agency | Jun 14, 2021 | Marketing, Strategy Page
Have you heard of referral marketing? It is, as you might expect, the promotion of your business to new customers via word-of-mouth referral. So, you do a great job for your client and they recommend you to someone else they know – friend, family or business... 
by Inspiration Agency | Mar 29, 2021 | Marketing, Strategy Page
Whenever anyone talks about marketing your business you will hear a lot of mention of your target audience aka your avatar. These are the people you are going to target with your marketing with the aim of selling them your product or service. Why do I need a ‘target...