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How to make networking work

How to make networking work

So, you are looking for new customers for your business and some clever person has suggested Networking! Perhaps you’d never heard of it (except when you’re talking about computers), maybe you’ve always thought it’s not for you or possibly you tried it once and it didn’t work out. Networking can be a great way to […]

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How to make Referral Marketing work?

How to make Referral Marketing work?

Have you heard of referral marketing? It is, as you might expect, the promotion of your business to new customers via word-of-mouth referral. So, you do a great job for your client and they recommend you to someone else they know – friend, family or business associate. It’s a great way to grow your business […]

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Who is your target audience?

Who is your target audience?

Whenever anyone talks about marketing your business you will hear a lot of mention of your target audience aka your avatar. These are the people you are going to target with your marketing with the aim of selling them your product or service. Why do I need a ‘target audience’ In some ways narrowing the […]

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My business has changed, what marketing should I change?

My business has changed, what marketing should I change?

All businesses change over time, but this year Covid has meant businesses have been changing more rapidly than ever before. Many businesses have had to pivot what they offer, how they provide their products and services and even who they provide them to. Change like this is essential in business, but in order for that […]

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