by Jordan Hooker | May 28, 2026 | Crisis Comms
Many businesses use the terms crisis communications and PR interchangeably, but they’re not the same thing. Some even believe that PR stands for people relations, when it actually means public relations. While both disciplines focus on reputation, crisis... 
by Luce Leyton | May 28, 2026 | Crisis Comms
A crisis can escalate in minutes. Whether it’s a social media backlash, data breach, customer complaint, legal issue or negative press story, the first response often shapes how your business is remembered. By working with the Inspiration Agency, our tailored advice... 
by Jules Astrup | May 28, 2025 | Crisis Comms
When a PR crisis hits – whether it’s an internal issue, a legal matter, or a rumour running wild, the press (and the public) will be looking for answers. And that’s where your crisis statement comes in. It’s often the first thing people will see or hear from... 
by Jordan Hooker | May 28, 2025 | Crisis Comms
Imagine this: things are ticking along nicely and then, out of nowhere, a crisis hits! The reality is that it could happen to any organisation and it could be absolutely anything! From a team member making a bad decision, a workplace accident, a product recall, a...