How Much Does Branding Cost?

How Much Does Branding Cost?

One of the best investments you can make for any business is in great branding. Your brand is the essence of your business, capturing its values and communicating them to your audience. Your brand is not just your logo and a catchy strapline, it is the foundation upon...
Do I need an icon in my logo?

Do I need an icon in my logo?

So we’ll start by describing what we mean by an ‘icon’. By this we mean a visual device that people can use to recognise your business without the business name. Here are some famous logos that you could recognise by themselves. So the clear benefit to having an icon...
Top Projects from 2020

Top Projects from 2020

There is no denying that 2020 was a difficult year and unfortunately it seems that in 2021 things will not be returning to normal as soon as we all hoped. Here at the Inspiration Agency a lot happened in 2020; we pivoted to become a fully Virtual Agency, we took on...
How to brief your logo designer

How to brief your logo designer

I am often asked by clients, ahead of a logo briefing meeting, do I need to bring anything? My answer is always no. Do I need to do any research? No again. This is because during my logo briefing sessions I will work with you to find the answers to the questions which...