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Who is your target audience?

Who is your target audience?

Whenever anyone talks about marketing your business you will hear a lot of mention of your target audience aka your avatar. These are the people you are going to target with your marketing with the aim of selling them your product or service. Why do I need a ‘target audience’ In some ways narrowing the […]

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Top Projects from 2020

Top Projects from 2020

There is no denying that 2020 was a difficult year and unfortunately it seems that in 2021 things will not be returning to normal as soon as we all hoped. Here at the Inspiration Agency a lot happened in 2020; we pivoted to become a fully Virtual Agency, we took on new staff members and […]

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How to brief your logo designer

How to brief your logo designer

I am often asked by clients, ahead of a logo briefing meeting, do I need to bring anything? My answer is always no. Do I need to do any research? No again. This is because during my logo briefing sessions I will work with you to find the answers to the questions which will help […]

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Logo Design Trend Predictions

Logo Design Trend Predictions

I’m not a huge follower of design trends, as I really feel that each logo needs to suit the individual business and not follow fashion. However design does follow trends and I thought it might be interesting to look at the predicted trends for 2020….so here they are 3D Depth Thanks to developments in technology […]

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The Effect of Colour in Design

The Effect of Colour in Design

We all know that colour is important, from an early age we are asked ‘what is your favourite colour?” and you are expected to have an answer ready! Later in life we choose colour in our wardrobe to make us feel confident and colour in our home to make us feel relaxed or comfortable. It’s […]

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Tone of voice….and how to find yours

Tone of voice….and how to find yours

Have you ever seen footage of BBC television programmes from the 1920’s? If you have you’ll remember the tone of voice was very specific – posh, plummy English was the only tone of voice allowed! Things have moved on a bit since then and you’ll now find a huge range of voices on television and […]

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New Year, New Logo?

New Year, New Logo?

Last week one of my clients has approached me with the following query; “over the festive break one of my friends mentioned that I’ve had the same logo for my company for many years and wasn’t it time for a change….should I change my logo?” We had a good chat about it and they’ve decided […]

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