by Louise Seager | Apr 29, 2024 | Branding, Branding Page
One of the best investments you can make for any business is in great branding. Your brand is the essence of your business, capturing its values and communicating them to your audience. Your brand is not just your logo and a catchy strapline, it is the foundation upon... 
by Louise Seager | Apr 29, 2024 | Branding, Branding Page
Creating a compelling brand goes far beyond aesthetics – it is about capturing the essence of your business and conveying it to your target audience. When discussing branding with clients we are often asked how we get a proper understanding of the business and create... 
by Louise Seager | Mar 17, 2023 | Branding Page, Marketing
In theory this is one of the first things that new business owners should…in reality it is often something that comes much later after the initial excitement of getting things off the ground. However, having a defined Vision and Values does make the success of many... 
by Inspiration Agency | Jun 23, 2021 | Branding, Branding Page
So we’ll start by describing what we mean by an ‘icon’. By this we mean a visual device that people can use to recognise your business without the business name. Here are some famous logos that you could recognise by themselves. So the clear benefit to having an icon... by Inspiration Agency | Nov 3, 2020 | Branding, Branding Page
Have you ever noticed that your logo looks a slightly (or sometimes significantly) different colour on different devices? Maybe your laptop and your phone, or you caught sight of it on a friend or client’s device and it didn’t look the colour you expected? This occurs...