How Much Does Branding Cost?

How Much Does Branding Cost?

One of the best investments you can make for any business is in great branding. Your brand is the essence of your business, capturing its values and communicating them to your audience. Your brand is not just your logo and a catchy strapline, it is the foundation upon...
Do I need an icon in my logo?

Do I need an icon in my logo?

So we’ll start by describing what we mean by an ‘icon’. By this we mean a visual device that people can use to recognise your business without the business name. Here are some famous logos that you could recognise by themselves. So the clear benefit to having an icon...