company identity


Your brand is not just your logo, it incorporates everything from your colour palette and fonts to your tone of voice and the images you use. 

We create inspirational brands which build strong foundations for effective marketing.

How it works

As with all of our services our first step is listening. We’ll start the branding process with an in-depth conversation about your business, what you offer, where you have come from, who your customers are, who you want them to be and of course who the competition is. This will give us all the information we need to come up with a great brand for your business.

Following the initial Discovery Session we will go away and carry out research around your brand and marketplace, this will allow us to develop initial logo concepts. We generally develop three initial concepts which are refined to a final version.

Once the logo is approved we can then develop the rest of your brand; fonts, colour palettes, logo variants, tone of voice etc.

We can create Brand Guidelines so that your brand is always implemented correctly; by those in your business and your connections and collaborators.

Once the brand is defined all of your business’ touch-points with customers, from business cards and brochures to websites and emails will be conveying a consistent and effective message.

The results

A consistent and effective Brand will:

– Communicate effectively with your ideal clients
– Give a professional look and feel
– Be the strong foundations of ALL your marketing activities
– Save you time and money on ineffective marketing

From Our Clients

Here’s what our clients have to say about our Branding service

“The Inspiration Agency helped me fall back in love with my brand! They totally understood me and my business and developed a logo that is distinctive and truly represents me!”

Lou Parker

Owner, Parker Business Support

“I can’t recommend the Inspiration Agency highly enough. They are curious and incisive – helping you determine exactly what you need, the look & feel requirements of your brand, and the right choices for your customer base.”

Jo Hompstead

Owner, ConnectUp

Our Latest Work

Don’t just take our word for it, check out our work

Our Latest Blogs

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Do I need an icon in my logo?

Do I need an icon in my logo?

So we’ll start by describing what we mean by an ‘icon’. By this we mean a visual device that people can use to recognise your business without the business name. Here are some famous logos that you could recognise by themselves. So the clear benefit to having an icon...