Being named an ‘award-winning business’ is not only a great way to promote your business, it’s a great way to boost your public image and company morale as well.
But, winning an award isn’t as straightforward as it might appear, and many businesses come up short when trying to write a compelling award application, failing to translate their story and success onto the page.
How awards make a difference
Often, when people are researching a business, they will look at a variety of sources before making a decision. From how professional the website looks, to the company culture displayed on your social media, there are many sources they can use to make their mind up about your company, and often awards can be the deciding factor that makes a potential client choose you instead of your competitors.
Having your work certified and acknowledged by external parties can also help to build up your image and gain trust from clients. Being able to back up any claims you may make about being ‘the best in the business’, means you can continue to raise the bar for your organisation, and develop more and more opportunities, all because you have that additional level of credibility.
Our Top Three Tips to make your award application winning
Writing an award application may seem daunting at first, but with practice, and some expert help, it can very quickly become a great tool to add to your arsenal.
- Small Steps
Just as with any daunting task, by breaking it down into smaller steps, you can very quickly make it easier. We always recommend starting any award application off, by brainstorming all relevant information before compiling a list of your achievements and the evidence to support it. - Stand Out From The Crowd
Ensuring that your application stands out from the rest is key to its success. A creative and original application that shows how your business has innovated, expanded or solved a problem makes it much easier to not only get noticed by the judging panel, but to be remembered by them as a clear contender. - Communicate Your Passion
Through your application, you need to be able to fully communicate your passion and vision. Your entry shouldn’t just be a turgid list of achievements, but an easy-to-read and well-structured document, with all the relevant facts and supporting material.
We hope these tips help you if you are thinking of entering some industry awards in the upcoming season, but if you need, reach out to us here, we’d love to help!