by Luce Leyton | Jul 16, 2026 | Marketing, Strategy Page, Websites
A marketing plan can be full of activity and yet still feel as though something is missing. Social posts are being published, emails are going out, press opportunities are being pursued and the website is regularly updated, but the overall message remains unclear.... 
by Luce Leyton | May 28, 2026 | Crisis Comms
A crisis can escalate in minutes. Whether it’s a social media backlash, data breach, customer complaint, legal issue or negative press story, the first response often shapes how your business is remembered. By working with the Inspiration Agency, our tailored advice... 
by Luce Leyton | Feb 26, 2026 | Marketing
SMS marketing is often overlooked as a marketing tool, but it can actually be very effective. When it’s done right, it feels personal and timely, like a text from a brand you actually want to hear from. But when it’s done wrong, it’s intrusive, annoying, and one STOP... 
by Luce Leyton | Jan 26, 2026 | Marketing, SEO, Websites
The acronym ‘SEO’ is thrown around a lot in business, but it’s more than just a buzzword. In marketing, Search Engine Optimisation (SEO) works as a foundation for visibility, credibility, and business growth. Yet too many businesses still struggle to turn their online... 
by Luce Leyton | Jul 16, 2025 | SEO
We know what you’re thinking… not another marketing acronym?! We get it. But GEO is genuinely useful and we’re here to break it down for you. There’s been a lot of talk about it recently and for good reason. As an agency that lives and breathes all things content,...