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How to have the perfect exhibition

How to have the perfect exhibition

As life starts to return to normal, post lockdown, business events and exhibitions are back on! These are not part of every business’ marketing strategy, but they can be very effective if planned and thought through carefully. Here are 8 tips for the perfect exhibition strategy Decide what exhibitions to attend We suggest that you […]

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Top 5 Tips for your Video Strategy

Top 5 Tips for your Video Strategy

In the last 10 years video marketing has become part of everyone’s lives. We are now used to seeing videos on screens when we are out and about, at exhibitions, in social media and on websites.  Video can be a great marketing tool for almost any business if used correctly, but unfortunately it can also […]

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Top 10 Tips for Effective Email Marketing

Top 10 Tips for Effective Email Marketing

In the early 2000s email marketing was seen as a genius new way for businesses to reach their customers and many businesses had great success with it. However, as the decade progressed email marketing became SPAM…many organisations overused it and lots of criminals started to use it as a way to rip people off. By […]

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How to make Referral Marketing work?

How to make Referral Marketing work?

Have you heard of referral marketing? It is, as you might expect, the promotion of your business to new customers via word-of-mouth referral. So, you do a great job for your client and they recommend you to someone else they know – friend, family or business associate. It’s a great way to grow your business […]

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How to make your Facebook adverts work

How to make your Facebook adverts work

If you are on Facebook (or maybe even if you aren’t) you’ll know that Facebook offers advertising! These are the ‘Sponsored Posts’ that appear in your news feed distracting you from pictures of your neighbours dog or what your cousin is having for dinner. Many businesses have realised that Facebook Adverts cost significantly less than […]

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Who is your target audience?

Who is your target audience?

Whenever anyone talks about marketing your business you will hear a lot of mention of your target audience aka your avatar. These are the people you are going to target with your marketing with the aim of selling them your product or service. Why do I need a ‘target audience’ In some ways narrowing the […]

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Thinking about selling your product online?

Thinking about selling your product online?

We all know that ecommerce is an industry experiencing huge growth, but in the past 12 months (thanks to Covid-19 and Lockdown) businesses selling their products online have seen unprecedented growth and, as it looks like Coronavirus will be with us for some time to come, it seems a trend which is likely to continue. […]

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Top Projects from 2020

Top Projects from 2020

There is no denying that 2020 was a difficult year and unfortunately it seems that in 2021 things will not be returning to normal as soon as we all hoped. Here at the Inspiration Agency a lot happened in 2020; we pivoted to become a fully Virtual Agency, we took on new staff members and […]

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My business has changed, what marketing should I change?

My business has changed, what marketing should I change?

All businesses change over time, but this year Covid has meant businesses have been changing more rapidly than ever before. Many businesses have had to pivot what they offer, how they provide their products and services and even who they provide them to. Change like this is essential in business, but in order for that […]

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Things to tick off your list

Things to tick off your list

Well this is a strange time isn’t it. I’m sure we’ve all been feeling worried, stressed and perhaps lonely too, but one good thing about the corona virus situation is that we have been given the gift of time! You know all those things that are on your ‘list’, but you never have time to […]

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LinkedIn – A Basic Guide

LinkedIn – A Basic Guide

With over 660 million users across the world, LinkedIn is undoubtedly one of the top social media platforms today, but is your business using it to its full potential?

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How to brief your logo designer

How to brief your logo designer

I am often asked by clients, ahead of a logo briefing meeting, do I need to bring anything? My answer is always no. Do I need to do any research? No again. This is because during my logo briefing sessions I will work with you to find the answers to the questions which will help […]

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Simple WordPress Tips

Simple WordPress Tips

I think most people in business these days have heard of WordPress, but just in case you haven’t WordPress is a Content Management System for building websites using a language called PHP, which is easy to use, search engine friendly and makes it simple to keep your website up to date. WordPress was originally created […]

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Logo Design Trend Predictions

Logo Design Trend Predictions

I’m not a huge follower of design trends, as I really feel that each logo needs to suit the individual business and not follow fashion. However design does follow trends and I thought it might be interesting to look at the predicted trends for 2020….so here they are 3D Depth Thanks to developments in technology […]

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A Guide to Google Analytics

A Guide to Google Analytics

Some of you may have heard me say that having a website without some kind of statistics is like trying to drive with your eyes closed. Without data how do you know whether your website is doing what you need it to? If you are actively marketing your business you want to be able to […]

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The Effect of Colour in Design

The Effect of Colour in Design

We all know that colour is important, from an early age we are asked ‘what is your favourite colour?” and you are expected to have an answer ready! Later in life we choose colour in our wardrobe to make us feel confident and colour in our home to make us feel relaxed or comfortable. It’s […]

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How to email market after GDPR

How to email market after GDPR

Email marketing is a bit like marmite…some people love it, others hate it, but after the dreaded GDPR a lot of you may have decided it was just too much trouble! It seems that many people weren’t really aware of Data Protection Legislation before GDPR and are under the impression that GDPR was a whole […]

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Tone of voice….and how to find yours

Tone of voice….and how to find yours

Have you ever seen footage of BBC television programmes from the 1920’s? If you have you’ll remember the tone of voice was very specific – posh, plummy English was the only tone of voice allowed! Things have moved on a bit since then and you’ll now find a huge range of voices on television and […]

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Website Redesign – things to think about

Website Redesign – things to think about

A business connection recently asked “My website is two years old, do I need a new one?” You can read my answer to that question here, but if you have decided that you do indeed need a new website you’ll want to make sure you have thought of everything so you don’t need a new […]

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Why isn’t my SEO working?

Why isn’t my SEO working?

Search Engine Optimisation is a big part of marketing strategies these days, but it can feel like you are throwing your money away, so I thought I’d outline some of the reasons your SEO might not be giving the results you want. No one actually searches on Google for what you do Although ‘Googling’ is […]

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