by Jules Astrup | Sep 30, 2026 | Public Relations
When organisations come to us for PR, they rarely want a press release for its own sake. They want more people to recognise their name, they want to strengthen their reputation and build greater trust with the clients, prospects and stakeholders. Visibility,... 
by Jules Astrup | Dec 22, 2025 | Public Relations
Most businesses think they know how PR works: a newsworthy press release is written, sent out to all relevant news desks, and then you wait for the coverage to happen. Although this is somewhat true, it simplifies a much longer and more complex process, as well as the... 
by Jules Astrup | Aug 27, 2025 | Public Relations
When people hear “public relations,” they often think of celebrity scandals, front-page features or flashy press headlines. But, for most businesses, from purpose-led brands to growing SMEs, PR isn’t about drama it’s about direction. It’s a way to shape and share your... 
by Jules Astrup | Jul 31, 2025 | Launch, Marketing
Launching something new is a big moment for any business. We know – we’ve been there (many times!). There’s energy in the air, ideas taking shape, and the excitement of what’s to come. But, if you want your launch to really connect with people, it’s not just about... 
by Jules Astrup | May 28, 2025 | Crisis Comms
When a PR crisis hits – whether it’s an internal issue, a legal matter, or a rumour running wild, the press (and the public) will be looking for answers. And that’s where your crisis statement comes in. It’s often the first thing people will see or hear from...