by Jordan Hooker | Sep 30, 2026 | Public Relations
A press release might be the most visible PR tool, but it is just the tip of the PR iceberg and cannot carry an entire campaign alone. Public relations services range from finding or even creating story opportunities, to choosing the right media route and timing each... 
by Jordan Hooker | May 28, 2026 | Crisis Comms
Many businesses use the terms crisis communications and PR interchangeably, but they’re not the same thing. Some even believe that PR stands for people relations, when it actually means public relations. While both disciplines focus on reputation, crisis... 
by Jordan Hooker | Nov 26, 2025 | Email Marketing
With social media feeds moving faster than ever and SMS notifications fighting for attention on our phones, it’s easy for email marketing to feel like the veteran quietly sitting on the sidelines. But look a little closer, and you’ll find it’s still one of the most... 
by Jordan Hooker | Aug 27, 2025 | Public Relations
‘Transparency’ has become a bit of a buzzword in marketing and PR, but it’s more than just a trend. It’s a trust-builder, a differentiator, and one of the most powerful ways to tell a story that actually matters to people. The reality is that today’s audiences are... 
by Jordan Hooker | May 28, 2025 | Crisis Comms
Imagine this: things are ticking along nicely and then, out of nowhere, a crisis hits! The reality is that it could happen to any organisation and it could be absolutely anything! From a team member making a bad decision, a workplace accident, a product recall, a...