by Clare McNicol | Mar 23, 2026 | Email Marketing
There was a time when email marketing was simple. You’d write one message, send it to your entire contacts list and hope for the best. And for a while, that approach worked, at least well enough. Audiences were smaller, expectations were lower, and a one-size-fits-all... 
by Clare McNicol | Mar 23, 2026 | Email Marketing
In email marketing, one assumption comes up time and time again: “it needs to look beautiful.” And while design does matter, it’s not always as important as many think. Clients often picture highly designed emails – banners, graphics, brand colours and carefully...