by Cat Hollick | Jan 26, 2026 | Marketing, SEO, Websites
Artificial intelligence is no longer a futuristic idea or something we only see in sci-fi movies, instead, it’s now an everyday tool at the tips of our fingers. From the moment someone asks a question to the way search engines decide what to show, AI is reshaping the... 
by Cat Hollick | Nov 26, 2025 | Email Marketing
Sometimes, a perfect email isn’t enough. Despite spending hours polishing the subject line, refining the visuals, and crafting that all-important call to action, the results still fall flat. The open rates dip, the clicks stall, and the conversions don’t show up. In... 
by Cat Hollick | Oct 27, 2025 | Social Media
If there’s one thing we can all agree on, it’s this: social media never sits still… Just when you’ve got your content calendar neatly lined up, and your posts looking polished, along comes a new feature, an algorithm tweak, or an update that shifts how things... 
by Cat Hollick | Jul 31, 2025 | Launch, Marketing
Launching anything is a big deal, whether it’s a website, a new shop, or a limited-edition product. But doing it right the first time is essential – because once you’ve launched, it’s out, and you can’t take it back. By the time you reach the big day, you’ve already... 
by Cat Hollick | Apr 29, 2025 | Marketing
Think you need a massive budget to make a splash in marketing? Think again. The best marketing strategies aren’t necessarily the most expensive – in reality, the budget is just being utilised well. By using proven techniques, some creativity and clever tools,...