Which Social Media channel is most popular?

Right lets look at the numbers, these are the figures for Q4 of 2019 measured by monthly active users worldwide

Facebook 2,237,091,734 (more than double its nearest competitor)
Instagram 1,067,927,618
Qzone 528,119,682
Weibo 528,010,972
TikTok 523,771,982
Twitter 340,096,281
Pinterest 328,883,081
Snapchat 301,809,081
LinkedIn 259,771,293

Interesting right..especially as you may not even be aware of Qzone  and Weibo, which are Chinese social media platforms.

So clearly you should be on Facebook and Instagram and not even bother with Pinterest or LinkedIn right? Well not really, although this shows the most popular channels, you should also be considering which social media channels your target audience are using.